SOURCE: Arab News
Time: April 16, 2018
JEDDAH: Although people have been pranking each other for thousands of years, the age of the internet paved the way for mainstream video-sharing websites such as YouTube, Instagram and Snapchat, ushering in a global platform of viewers for pranksters. Famous YouTube and Instagram pranksters are quickly establishing themselves as the new generation of self-made celebrities.
They have built a fan base by creating entertaining user-friendly content, even if at others’ expense.
Pranking is entertaining on multiple levels because it serves to manipulate social power, cultural norms and status hierarchies while initiating strong human emotional responses.“Not only is a good prank harmless, but like a good story, it reveals an essential truth that would otherwise be hidden,” said American author Mac Barnett. “It is a great way to indicate the underlying absurdities of the world.”
There can be a lot to learn about human responses through this sometimes-cruel engagement. Since pranking is heavily influenced by societal and cultural norms, they function as a release of pent-up societal tensions.
Confusion, embarrassment, flattery, fear and ultimately laughter are sought when individuals are being pranked.
That feeling of losing control or being rendered powerless in a situation can illicit powerful human responses.
A well-constructed prank is a sort of social experiment on human emotions under the guise of seeking laughter.
Saudi Arabia, too, has a culture of pranksters to contribute to this trending industry, in Mohammed and Murad Salem, and Hassan and Hussein bin Mahfouz.
The two sets of twins have garnered nearly 2 million subscribers and followers combined on YouTube and Instagram by uploading entertaining skits and pranks in the Kingdom and abroad.
“Pranks have been our hobby long before social media. Now with social media, the idea has become more of a prank war between us as twins,” the Salems told Arab News.
“In Saudi Arabia, pranks are far from dangerous or intimidating. They rely on public embarrassment. We find they’re usually popular among most society groups, especially youngsters, and although not everyone will like our pranks, most encourage us to keep doing them.”
But it is imperative to not just look at pranking through rose-colored glasses, as it can deeply affect and emotionally scar some victims.
Since pranking can often involve social humiliation, a three-way relationship between the one who humiliates, the victim and the witness can create a helpless power dynamic for emotionally sensitive individuals.
“The reaction we often get from friends and family is positive,” the Salems said. “Although we don’t always agree on how bad the pranks should be, we make sure not to cross any red lines, as certain pranks have led to serious confrontations.”
Saudi prank culture has always existed, but it is only now starting to garner exposure and attention via social-media platforms. An added incentive is the potential income these content creators can accumulate via advertising revenue.
But the Salems aim to use their fame from pranking as a stepping stone to much bigger ventures. “We want to expand and enter the fields of media and acting,” they said.
“Pranks were one of the reasons that led us to fame, but we also sing. We’re currently studying some ideas to create sketches that portray everyday situations in a comedic way.”