Chevrolet signs Raha Moharrak as brand ambassador

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Aug 29, 2018

Chevrolet Middle East has signed Raha Moharrak, the first ever Saudi woman to climb Mount Everest and the seven summits, as the company’s brand ambassador in the Middle East. Moharrak made history when she became the first Saudi woman and youngest Arab ever to summit the world’s highest mountain in 2013, an achievement she accomplished when she was just 27.

Molly Peck, chief marketing officer of General Motors Middle East, said “We are extremely proud to have Raha on board the Chevrolet Middle East team, Raha is a dynamic and driven young Arab woman whose personality not only complements the Chevrolet brand but also embodies Chevrolet’s mantra of Finding New Roads, pushing boundaries and challenging the status quo.”

Moharrak’s inseparable love for altitude began after she summited Africa’s highest peak, Mount Kilimanjaro. In addition to Mount Everest and Kilimanjaro, she has conquered a total of eight of the world’s highest and most challenging mountain tops, including Vinson Massif in Antarctica, Mount Elbrus, the highest peak in Europe, as well as Aconcagua in the Argentinian Andes. Moharrak has also been on a total of 14 expeditions and currently holds 12 different records.

A self-described “accidental role model,” Moharrak has inspired both women and men of all ages in the Middle East by pursuing her passion for mountain climbing, adventure sports and proving that she could, where others tried to convince her that she could not.

“I am thrilled to start working with Chevrolet Middle East as their regional brand ambassador,” said Moharrak. “I’ve always been unapologetic about who I am and that has allowed me to pursue my passion in mountain climbing and exploring the world’s most remote regions. It has also allowed me to inspire people to be who they are, relentlessly, and I’m very excited to work closely with Chevrolet to create content that will continue to inspire others to push their own boundaries and take the road less traveled,” she said.

A graduate of the American University of Sharjah, Moharrak currently works in the UAE as a graphic designer and art director for a global marketing firm. When she is not working, summiting the world’s highest peaks, or training for her next expedition, she can also be seen participating at public events around the Middle East as a key note speaker.

This article was first published in Arab News

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