Fashion Futures Live: Saudi Arabia’s Princess Reema bint Bandar Al Saud Stresses The Importance of Slow Fashion In The Industry

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Time: 18 June 2021

BY Khulood Ahmed

“One of the things that really breaks my heart is when I see people operate in isolation. When we collaborate we have collective good, and we can pay it forward and we can learn from each other…”

HRH Princess Reema Bint Bandar, Saudi Arabia’s ambassador in the United States, spoke on Thursday evening to an audience of virtual guests at Fashion Futures Live, touching on important topics surrounding this year’s theme: Future of Fashion Directed Towards Sustainability, Diversity and Innovation.

The virtual forum hosted some of the most inspiring experts from all over the world, along with a number of influential leaders, who spoke about the topic of sustainability, presenting their experiences and practical solutions to reduce pollution within the industry – including the likes of designer Rebecca Minkoff and Susan Rockefeller, President and Trustee of Oceana, a non-profit organization for the protection of marine life.

Princess Reema noted that it is indeed the time for creativity in Saudi Arabia. She stressed the need for slow fashion and the importance of reducing consumption for a cleaner, more comfortable work system – which would benefit creatives, workers and the environment in the long run.

“One of the things that really breaks my heart is when I see people operate in isolation. When we collaborate we have collective good, and we can pay it forward and we can learn from each other…” she said.

Susan Rockefeller stressed that the plastic recycled is only 9% of plastic production globally, yet plastic continues to be manufactured around the world. She called on the major companies to start providing environmentally friendly options and packaging and manufacturing their products in an ecofriendly manner.

Watch Fashion Futures Live here.

This article was first published in Harpers Bazaar Arabia

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