Ford’s DSFL for Her returns to Effat University

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Time: November 11, 2018      

Women in Saudi Arabia say that strictly enforced traffic laws would help make roads safer, and that self-parking technology is a top priority for them when shopping for a new car.

The revelations came during a Twitter poll that targeted Saudi women, ahead of Ford’s return to Effat University in Jeddah for the second running of its Driving Skills for Life for Her program recently. Ford’s DSFL for Her made its global debut in Saudi Arabia earlier this year in March when more than 250 students from the university took part in the course — and dozens more took part in the second wave.

Simonetta Verdi, director, government and community relations, Ford Middle East and Africa, said: “Driving Skills for Life has been designed to address some of the concerns young drivers may have when it comes to taking to the roads for the first time, and help build confidence behind the steering wheel.”

Dr. Haifa Jamalallail, president of Effat University, said: “We continue to work with all elements of society to improve the safety of all citizens on the road. The Ford Driving Skills for Life program is a natural step in this direction.”

The poll targeted women aged 18-35 in three main cities — Jeddah, Riyadh and Dammam — and attracted more than 85,000 votes.

This article was first published in Arab News

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