Prior to its sale, Bander Al Saud was chief executive of Al Hama, another retail company, which managed the Donna Karen and DKNY brands in the Middle East. Although Bander Al Saud told Riyadh Connect, “My interest in retail is more from the business side than the fashion side,” the Princess has turned designer, creating Baraboux, a new brand of luxury handbags. Bander Al Saud’s marriage of efficient practicality and luxury is at the core of the brand.

Brought up in Washington DC, Bander Al Saud has a bachelor of arts in Museum Studies from Mount Vernon College of George Washington University. Additionally the Princess is committed to raising awareness for the Zahra Breast Cancer association.