Time: July 22, 2018
Leejam Sports Company is currently both Saudi Arabia and the Middle East and North Africa’s (MENA’s) biggest fitness centre operator.
Launched in 2005 under the name Fitness Time, when the company opened its first fitness centre, Leejam Sports now operates 112 gyms – 108 in Saudi and four in the United Arab Emirates, with 31 more under development.
The first Fitness Time centre initially operated under the company name Fitness Time Establishment for Trading, opening six more centres by 2008 – one in 2006, two in 2007, and three more in 2008.
A joint stock company was incorporated the same year, with the business of Fitness Time Establishment for Trading transferred to Leejam Sports Company, with capital of 10 million Saudi riyals.
Fitness Time centres now operate in 23 cities in Saudi and three in the UAE – Dubai, Ras Al Khaimah and Ajman. The company has 209,000 fitness centre members, and is the market leader in the male fitness industry in Saudi Arabia, with 27 percent of the market in terms of memberships, and 12 percent in terms of fitness centres. Both of its nearest competitors – Body Masters (7 percent membership market share) and The Power Gym (2 percent of membership market share) also originate from Saudi Arabia.