MYNM launches latest Ford models in KSA

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Time: December 23, 2019

A host of senior executives were present at the company’s stand, amid an impressive fleet of Ford cars.

Mohamed Yousuf Naghi Motors (MYNM) revealed its latest collection of Ford models at the recent 41st Saudi International Motor Show 2019.

A host of senior executives were present at the company’s stand, amid an impressive fleet of Ford cars, the most notable of which was the new Explorer SUV, revealed for the first time in the Kingdom. Other models for 2020, such as Escort and Taurus, have also been recently launched in Saudi Arabia.

Abdul Wahab Itani, executive vice president of MYNM, attended the motor show along with Isam Abunabah, general manager Ford and Lincoln; Essam Nauwar, marketing manager; and Ahmad Kahwaji, regional manager of Ford Middle East, who traveled especially to the Kingdom to attend the event.

Abunabah said: “Since the first day of our appointment as the exclusive dealer of Ford in the western and southern provinces of the Kingdom, we implemented a strategic plan to advance this deep-rooted and renowned brand while promoting our relationship with Ford company and our clients.”

Kahwaji said: “Along with our partner MYNM in the western and southern provinces of the Kingdom, we are totally committed to satisfying the needs of drivers eager to change their mode of transportation to better suit their evolving needs. In that respect, Ford Middle East pledges to support MYNM in its endeavor to provide male and female drivers with the latest Ford models along with leading standards of after-sales service, in order to enjoy a remarkable and unique ownership and driving experience in the Saudi automotive market.”

Nauwar said: “In order to represent Ford properly across the Kingdom, we encircled it with a complete network of showrooms and advanced service and maintenance centers that stretch from the north-west across the western province all the way to the southern province of the Kingdom, namely in Jeddah, Makkah, Tabuk, Madinah, Baljurashi, Najran, Asir, Yanbu and Jazan.”

This article was first published in Arab News

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