Reham Bahauddin drives Ascott Sari to success

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Time: 26 November 2020

Reham Bahauddin, operations manager, Ascott Sari Jeddah.

Spearheading the operations at Ascott Sari Jeddah, one of Saudi Arabia’s elite serviced properties, Reham Bahauddin, the operations manager, is a woman of substance and intellect. Having accomplished an educational background in biology and neuroscience, Bahauddin broadened her forte as a liberal arts alumnus through prestigious international institutes, and has managed multiple projects across the US, Spain, Morocco and Egypt prior to her stint with Ascott since May 2018. Her unrelenting passion to explore rewarded Bahauddin with a managerial stature at the age of 27.

Extending the group’s support to Saudi Vision 2030, and in alignment with the aims of the Saudi Commission for Tourism and National Heritage, Ascott introduced a regional talent project “Saudi Graduate Program” in 2019. The program empowers national talents, whereby high-achieving Saudis are trained for managerial leadership positions within the Ascott group. Bahauddin is a success story of this very initiative.

Part of Ascott’s portfolio, Ascott Sari Jeddah is a boutique luxury property on Sari Street in Jeddah. Home to short-stay guests and long-stay residents, the property offers studios, and one- and two-bedroom serviced spaces, adorned in exquisite Parisian décor. Complemented with global lifestyle amenities and business facilities, the property is locally renowned for its international standards of hospitality.

Under Bahauddin’s leadership since July 2019, the property has accomplished elevated rates of occupancy. Her managerial potential was applauded mid-year at the peak of the global COVID-19 crisis, where Ascott Sari Jeddah remained open and well-operational under her supervision, during the tense lockdown period. Bahauddin was also instrumental in the implementation of Ascott’s global safety program “Ascott Cares” at Ascott Sari Jeddah, elevating the property’s international safety protocols. The hotel received the Ascott Cares Hygiene Excellence and Safety Label by Bureau Veritas (BV), a world leader in testing, inspection and certification services. BV conducted field audits at the property to ensure that the nine commitments under Ascott Cares met the stringent requirements of BV’s inspection program.

An inspiring leader to her team and a successful hotelier, Bahauddin’s work and proactive approach has led the property to achieve numerous accolades.

On a personal front, she enjoys a well-balanced lifestyle as a recreational diver and an environmental enthusiast. She is also actively part of several nonprofit projects catering to the environment and street children.

This article was first published in Arab News

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