Rihanna launches beauty line in Saudi Arabia

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SOURCE:Arabian Business

19 Apr 2018

Pop star’s Fenty Beauty products target 40 different skin tones

Singer songwriter Rihanna launched her makeup line Fenty Beauty in Saudi Arabia on Thursday.

The brand, which took two years in the making, features 91 products ranging from highlighters to primers and lip glosses.

Its skin foundations come in 40 different shades to suit every skin tone.

“The Fenty Face was created for women of all skin tones, of all personalities. These steps are key to starting your makeup, no matter the look you’re going for,” she said of the line.

Fenty Beauty’s campaign further underlines the singer’s point, as it includes a diverse cast of all ethnicities.

The brand’s recent summer line features shimmering body luminisers and brushes.

The line is available in French chain Sephora online and in store in KSA as well as the UAE, Kuwait and Bahrain.

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