Samaco launches VR tech for Audi A8

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April 29, 2018

Samaco Automotive Company, the exclusive dealer for Audi cars in Saudi Arabia, is giving customers an opportunity to experience the new Audi A8 2018 through virtual reality (VR), prior to the car arriving in the Kingdom. The VR experience simulates the appearance of the car in a realistic three-dimensional environment bringing the car to life in an engaging way for the customer.
The virtual reality technology for the dealer’s showroom, launched by Audi, is expected to contribute significantly to enhance the customer buying experience for the entire range of Audi models. The new Audi VR experience enjoyed global media attention when it was launched at the Paris Motor Show in 2017. Through this virtual reality experience for the Audi A8, customers are able to view the car from every angle, as well as experience the interior features and driving assistance systems available.
Karem Tas, general manager of Audi brand at Samaco Automotive Company, said: “We have had lots of interest for the all-new Audi A8 and we are looking forward to the arrival of our flagship model in Saudi Arabian markets at the end of this month. To enable our customers to experience the full possibilities of the car they desire, we introduced the virtual reality experience ahead of these first cars arriving and it has been a great success. We look forward to using this technology for all new Audi models in the future.”
He added: “Virtual reality (VR) technology is known worldwide, but this is the first time this technology has been used for customers in automotive showrooms in the Middle East. This experience not only showcases all the specification possibilities for the Audi A8, but also allows the customer to have a 360-degree view of the car.”
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in 12 countries.

This article was first published in the Arab News

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