Samaco wins Lamborghini distribution rights

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Time: July 03, 2018

Samaco Automotive Company, a prime car dealer in Saudi Arabia, recently announced that it has bagged the distribution and servicing rights for Lamborghini in Saudi Arabia.

The announcement was made during a visit by a delegation from Samaco to Automobili Lamborghini S.p.A. led by Mohammed Samy Raffa, CEO of Samaco Automotive. During the visit, the delegation held a meeting with senior executives of Lamborghini, where both parties discussed all dealership-related matters and agreed on the appointment of Samaco Automotive Company as the new authorized dealer for Lamborghini in Jeddah, Riyadh and Alkhobar.

Damien Percheron, area market manager Middle East and Africa, said: “The vast experience of Samaco Automotive Company in the area of world’s premiere luxurious brands encouraged us to enter into this partnership. We are confident that under the umbrella of Samaco, Lamborghini will be served efficiently and professionally.”


He added: “No doubt that Samaco will spare no efforts to ensure a strong presence and wide exposure of Lamborghini in the Saudi market.”

Samaco CEO Raffa said: “Lamborghini is one of the world’s most sophisticated automotive brands, it has an outstanding deeply rooted reputation in Saudi Arabia. We will do our utmost to ensure its strong presence in our market through our integrated centers in the main areas of Saudi Arabia.”

He added: “Lamborghini is our crown jewel; we are well prepared to offer our best services to meet the high standards of this luxury car brand. We have already opened three integrated centers for Lamborghini in Jeddah, Riyadh and Alkhobar. Lamborghini’s clients under the dealership of Samaco will experience new levels of after-sales services.”

Lamborghini recently introduced new models to its range, including the Aventador S Roadster and the Urus.

The Aventador S Roadster is the only mid-rear engine V12 super sports roadster.

Alongside class-leading performance figures, the roadster’s status is enhanced by multiple color and trim options, including new materials and extensive use of carbon fiber.

The new Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into a sport-utility vehicle (SUV).

This article was first published in Arab News

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