Saudi Arabia’s motor federation chief Prince Khalid inaugurates Formula E event on Jeddah corniche

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Time: November 22, 2018      

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After attracting more than 6,000 people in Khobar two weeks ago, the ‘Road to Ad Diriyah’ is ready to show the people of Jeddah the excitement of Formula E (General Sports Authority)

JEDDAH: The president of the Saudi Arabian Motor Federation Prince Khalid bin Sultan Al-Faisal Al-Saud inaugurated the touring E-Village ‘Road to Ad Diriyah’ in Jeddah — an event stopping at various points around the Kingdom to promote the upcoming Saudia Ad Diriyah E-Prix in December.
After attracting more than 6,000 people in Khobar two weeks ago, the ‘Road to Ad Diriyah’ is ready to show the people of Jeddah the lightning fast Gen2 Formula E car, let them race in world class SAR250,000 professional racing simulators, see them fly in the interactive Icaros VR experience and enjoy an outdoor cinema by the sea.
Prince Khalid said: “As we gear up to host the historic race, we are always making sure we engage with Saudi families through exciting events that include sports, entertainment and cultural activities. This is going to be an amazing weekend. We have got so much lined up for the people of Jeddah. We have taken everything that went well in Khobar, where over 6,000 turned up, and made it even better. I am confident that we will have a record turnout in Jeddah, and we are really looking forward to give people an experience to remember.”
The event in Jeddah will also mark the second appearance of the ABB FIA Formula E Road to Ad Diriyah, an eSports championship with a total prize of SR1,000,000. The two best in Jeddah will be invited to Ad Diriyah to compete in the live finals on the Saudia Ad Diriyah race day.
The ‘Road to Ad Diriyah’ is also the chance for the people of Jeddah to secure a ticket for the historical E-Prix, as they will be sold on-site at the Corniche.
The ‘Saudia’ Ad Diriyah E-Prix is set to be the biggest ever festival of racing, culture, live music and entertainment in Saudi history. Spanning three days from Dec. 13-15, it will see the race cars of the future blitz through the historical streets of UNESCO World Heritage site Ad Diriyah, as well as global superstars performing live music on stages throughout Riyadh.
The ‘Road to Ad Diriyah’ event will be open Thursday from 4 pm. to 11 pm., and Friday and Saturday from 12 pm. to 11 pm. There will be activities for all tastes, as well as food and drinks and music. Entrance and activities are free.

This article was first published in Arab News

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