Saudi designer shines at London Fashion Week

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Time: September 20, 2018 

The DXB>LDN Showroom at London Fashion Week ended yesterday (September 18) with a special mention from the British Fashion Council for Share This Space and an accreditation for Saudi designer Sheen.

The popup designer showroom curated by Share This Space, a Dubai based online platform supporting startup and emerging brands, showcased some of their favourite designers from the Middle East at one of the most important events in the fashion world.

“We’ve had such an amazing reception from the British Fashion Council who have been supportive not only to new and startup designers from Britain but also to international designers such as ours,” said Shahzad Bhatti, founder of Share This Space.

“The highlights for me have been Victoria Beckham’s first runway show at London Fashion Week and the Burberry show which saw Riccardo Tisci’s debut collection. I really think the BFC is making waves in changing the format of the event by introducing the Positive Fashion accreditation which has been awarded to one of the designers showcasing in our showroom, Sheen. It’s also the first time that fur has been completely banned at any fashion week.”

The designers showcasing at the DXB>LDN Showroom included Lou By Hebatullah, Also Freedom, La Bulle and Sheen all of whom received a positive reception from buyers, media and other members of the industry.

Esther Bou Antoun, the designer behind the brand La Bulle added: “This was one of the best experiences for my label since I have launched. Not only was I able to meet with buyers and media but also it was an immensely educational experience for me to understand the business of fashion. The highlight for me was my dress being photographed on the street by fashion photographers, it was so exciting to see my creations being appreciated like that and causing a frenzy on the streets of London.”

Share This Space has curated their favourite designers from over 3,000 brands registered on their online booking platform that supports startup designers and brands by giving them access to spaces to sell and promote their products in Dubai and London.

They will launch a follow-up popup showroom in Dubai during October showcasing some of the international designers they have created relationships with at London Fashion Week bridging the gap between the two regions using the art of fashion.

This article was first published in Trade Arabia

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