LuLu breast cancer campaign recognized

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Time: October 16, 2018   

LuLu Regional Director for Saudi Arabia Shehim Mohammed receives the award from Riyadh Governor Prince Faisal bin Bandar. (Photo/Supplied)

LuLu Hypermarkets recently received a special recognition from Riyadh Governor Prince Faisal bin Bandar for its ongoing support to Zahra Breast Cancer Association in raising awareness on fighting breast cancer. LuLu Regional Director for Saudi Arabia Shehim Mohammed represented LuLu at the award ceremony held at the launch event of Zahra’s breast cancer month campaign.

The campaign announced the organization’s aim to focus on genetic screening for early detection, thereby helping reduce cases of the disease.

Launched on Sept. 5, LuLu’s in-store campaign titled “Buy Green, Support Pink” aims at caring for the environment and giving back to society. For every customer’s purchase of a LuLu reusable bag, SR1 ($0.27) will be donated to Zahra.

“LuLu is deeply honored to be recognized for our CSR efforts by the Riyadh government. We believe that as a well-known retail destination, our dedicated service to our loyal customers goes beyond providing the best products, but more so to being a committed supporter of various social initiatives. Our sincerest gratitude to Zahra for working hand in hand with us to be an instrument of change for people in need,” Shehim said.

LuLu has dedicated a special green checkout counter in its stores, where customers can have faster transactions that will save time in shopping when they use the reusable bags. This special counter has been permanently available in stores since the campaign launch.

LuLu has always been a key promoter of sustainability, environment protection, and the less fortunate people. Over the years, the retailer has initiated many projects toward these causes and hopes to continue to do so in the future.

This article was first published in Arab News

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