World’s first 4D cinema firm signs deal for Saudi debut

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Time: April 26, 2018

The world’s first 4D cinema company said on Thursday that it has signed a new agreement with Cinemacity to enter the Saudi market following the lifting of a decades-old ban.

Through this deal, three 4DX locations will open in the country’s capital city, Riyadh, and other major Saudi cities by the end of this year, CJ 4DPLEX said in a statement.

Al Qasr Mall will be the first multiplex in Riyadh, featuring 19 screens. It is expected to see 750,000 admissions during the first year of operation, the South Korean company added.

Cinemacity’s parent company, Xclusive Cinemas SAL Holding, will operate 116 screens by the end of 2018 in five countries including Jordan, Lebanon, Syria, the UAE, and Saudi Arabia.

“Here at Cinemacity, we strive to be at the forefront of entertainment excellence, providing our guests with a top tier cinema-going experience on all fronts. We are proud to partner with 4DX and provide patrons with 4DX’s state-of-the-art immersive entertainment systems that will distinguish us in the market, and add to our brand as a whole,” said Karim Atassi, vice president of business development of Cinemacity.

“With this upcoming debut in Saudi Arabia and further expansion in this region with Cinemacity, we will reach to the Saudi’s untapped market and lead cinema revolution in progressing immersive cinema into the future,” added Byung Hwan Choi, CEO of CJ 4DPLEX.

CJ 4DPLEX is headquartered in Seoul with international offices in Los Angeles and Beijing.


This article was first published  Arabian Business


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