Beautyworld Saudi Arabia moves to Riyadh in 2021

Time: 28 July, 2020

Last year, Beautyworld Saudi Arabia attracted more than 5,000 Saudi trade buyers and beauty professionals, while 193 exhibitors from 22 countries showcased their latest wares.

Beautyworld Saudi Arabia has new dates and a new venue, with the Kingdom’s only dedicated exhibition for beauty products, hair, fragrances, and well-being, set to take place from April 6 to 8, 2021 at Riyadh Front, the show’s organizers have announced.

The 3rd edition of the annual three-day event was originally scheduled to run at the end of September in Jeddah, but will now be a spring show from 2021 onwards. The new location in Riyadh will boost access to key trade buyers and beauty professionals in the Kingdom’s capital and commercial hub.

The move comes as Saudi Arabia continues to implement appropriate health and safety measures within its borders to contain the spread of the global COVID-19 pandemic, with the new dates widely supported by key industry stakeholders.

Beautyworld Saudi Arabia is organized by Saudi-based ACE Group under license by Dubai-headquartered Messe Frankfurt Middle East, which organizes Beautyworld Middle East in Dubai.

Elaine O’Connell, Beautyworld Saudi Arabia’s show director, said: “We’re looking forward to returning in spring next year, and as is customary, Beautyworld Saudi Arabia will host a wide range of value-added features including educational workshops and conferences to keep industry professionals informed and engaged.

“Last year, the show attracted more than 5,000 Saudi trade buyers and beauty professionals, nine percent more than the launch edition in 2018, while 193 exhibitors from 22 countries showcased their latest wares, 15 percent up on the previous year. We can expect similar success at the 3rd edition in Riyadh next year.”

Zahoor Siddique, ACE Group’s vice president, added: “The move to Riyadh for Beautyworld Saudi Arabia bodes well for Saudi and international companies. Riyadh is a bigger market with the largest population in the Kingdom.

“In addition, the number of factories for fragrances and salons in Riyadh are comparatively more. Both from B2B and end consumer perspectives, the business potential is forecasted to be high. Moreover, the demand for a beauty show from industry stakeholders was one of the deciding factors.”

Saudi Arabia is the Middle East and Africa’s (MEA) largest beauty and personal care (BPC) market that, according to analysts Euromonitor International (EMI), was estimated to be worth $5.2 billion in 2019.

The EMI predicts the retail value of Saudi’s BPC market to rise to $5.8 billion by 2022 at a compound annual growth rate of 3.2 percent, comprising close to 20 percent of the entire MEA market.

Beautyworld Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Japan West, and Japan Fukuoka).

This article was first published in Arab News

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