KSA Fashion Commission backs luxury designs with 100 Saudi Brands program

04/06/2021

The program will help build 100 Saudi brands that are able to compete regionally and internationally. (Screenshot)

The authority invited those wishing to take part in the program to register before June 20
The program offers a one-year package of training and guidance programs

RIYADH: Saudi Arabia’s Fashion Commission has launched the “100 Saudi Brands” program, which aims to support the business development of 100 Saudi designers and luxury brands, providing Saudi fashion products with international competitive standards.
The authority invited those wishing to take part in the program to register via the website https://saudi100brands.com before June 20.
The program offers a one-year package of training and guidance programs, and includes sessions for groups and individuals, along with virtual and physical training workshops to develop competitive business advantages in the Saudi fashion industry.
Course topics will include brand review and mentoring, training in defining brand concepts, sales performance strategies, public relations and marketing strategies, methods for finding and identifying particular clients, innovations, technology and leadership skills.
The program’s stages include activities presented to the consumer to encourage sales in the local market, the first of which will be held in Riyadh in December, the activation of electronic sales outlets in January, and a campaign targeting wholesales in order to activate international sales in February.
The program will help build 100 Saudi brands that are able to compete regionally and internationally, within the framework of the Fashion Commission to develop the fashion sector in the Kingdom in all its legislative and regulatory aspects, and to support and empower its workers, including creators and investors.

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Arab world among top gender diversity improvers, survey shows

Time: 27 May 2021

Rania Nashar, Samba Financial Group CEO, was Saudi Arabia’s first female chief executive. (File/AFP)

71 percent of MENA companies made progress on gender diversity
MENA ranked last in female representation on boards

TEXAS: Organizations in the Middle East and North Africa are among those to have made the most progress in gender distribution over the past five years, according to a survey by CEO community YPF.
In the MENA region, 71 percent of companies have made progress in this area, second only to Latin America at 73 percent, and ahead of South Asia at 68 percent, YPF said in its first Global Chief Executive Gender Equality Survey of 2,079 CEOs from 106 countries.
YPF’s sample included 23 percent female CEOs, which compares with a global figure of 5 percent, it said.
The report showed that gender inequality increases with seniority. While 39 percent of employees at respondent companies were female, 30 percent of senior management were women and 20 percent of board directors.
However, there has been considerable progress on the measure in the past five years with 24 percent reporting a “somewhat more diverse” board of directors in that time frame and 16 percent “significantly more diverse.” Among senior managers, the respective numbers are 34 percent and 18 percent.


Companies in the Middle East and North Africa have the least gender diverse boards, the survey showed. However, while just 16 percent of directors were women in the MENA region, the figure was not much better in Europe (21 percent) and the US (20 percent).
“There are a lot of things to be done to encourage the empowerment of women,” Reem Osman, CEO of Saudi German Hospital Group, said in an interview with Bloomberg Television. “As the data shows, having more women in the C-suite is empowering more women, giving women more senior positions and recruiting more women.”
Companies globally with women on the board are more likely than their male-led counterparts (46 percent vs. 37 percent) to offer services that help women reach the top, such as female leadership and mentoring programs, the survey showed. Almost one third of female CEOs offered flexible work arrangements at their companies compared with 21 percent for male respondents.
The biggest obstacle for CEOs in the MENA region was a lack of mentors, with 51 percent citing that as the main challenge compared with 36 percent in the rest of the world.

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‘Just chase your dream,’ Farah Jefry, footballer and Adidas brand ambassador, tells Saudi girls

Time: 20 April 2021

Last December, the Kingdom held its very first Women’s Football League, with 24 teams from all over the Saudi Arabia competing for the honor of being the first side to take home the spoils of victory
RIYADH: Saudi sportswomen have come a long way in the past few years. Victories large and small have been hard-won in the past decade, and the Kingdom’s female population is showing no signs of slowing down.
Saudi women across the country are exploring new ways of being active, with some even choosing to take on their brothers at football, not knowing the opportunities that could arise from it.
One of the most notable names in Saudi sports is none other than the Kingdom’s current ambassador to the US, Princess Reema bint Bandar. Before her diplomatic engagement, Princess Reema served as the General Sports Authority’s (GSA) deputy of planning and development, where she led diversity and inclusion, the development of the Kingdom’s sports economy, and strategic partnerships.
Last December, the Kingdom held its very first Women’s Football League, with 24 teams from all over the Saudi Arabia competing for the honor of being the first side to take home the spoils of victory.
And last Monday, Saudi women in sport gained yet another victory as one of their own landed the sponsorship deal of a lifetime. Adidas announced that the company had signed Jeddah Eagles’ midfielder Farah Jefry as a brand ambassador, making her the first Saudi sportswoman to represent it in the Middle East.
Jefry, 18, who started playing football a decade ago, told Arab News she had always dreamt of playing professionally, and that being singled out by Adidas to represent the German sports brand was a great honor.
“Adidas is such a well-known company, and I’m happy to be part of the family. Hopefully, this will pave the way for other Saudi female footballers in the future,” she said of the appointment.

Don’t be discouraged by people or opinions — there might be some obstacles, but at the end it is all worth it.

Farah Jefry, Jeddah Eagles’ midfielder

For Jefry, reaching this point in her career was not always easy, even if she had known she wanted to play since she was a child.
“I have been training with the Jeddah Eagles Ladies’ Football Club for almost 3 years,” she said. “At first it was tough because I was one of the youngest members on the team and playing with people who were a lot more experienced compared to me.”
However, Jefry took the experience as an opportunity to learn from the team’s older members, in addition to practicing at home to improve her basic skills.
“It has become a lifestyle now, and walking around with a football all day is normal for me nowadays,” she said.
According to Jefry, the hardest part of being a professional footballer is maintaining consistency, another reason she believes it important to practice as much as possible.
Jefry also counts herself lucky to have a great support system in the form of her family and friends, and says that those closest to her have always known how badly she wanted to play football at a professional level, doing whatever they could to help her make that dream a reality.
However, she says that she has had to deal with her fair share of critics, particularly those who think that there is no room for women in the sport.
“Many people keep telling me that this sport isn’t for women. However, the way I view it is that this sport isn’t for a specific gender; just like any other sport, at the end of the day I’m doing what I love and I shouldn’t be judged based on the fact that I am a woman,” she told Arab News.
She also has advice for other Saudi girls who want to be part of what she calls a “beautiful” journey.
“Don’t be discouraged by people or opinions — there might be some obstacles, but at the end it is all worth it. If you’re passionate enough just chase your dream. Everything else will align with that sooner or later,” she said.

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Women politicians on the rise but more must be done

Time: 06 April 2021


The coronavirus disease remains a challenge for women health-wise, economically and socially. (AFP)

March is the month of women. Starting with International Women’s Day on March 8, the month also sees the annual session of the Commission on the Status of Women (CSW), the largest UN gathering on gender equality (March 15-26), during which the Inter-Parliamentary Union (IPU) releases its “Women in Politics” report. This year, the Organization of Islamic Cooperation (OIC) also marked the month with a milestone achievement: The launch of its specialized Women Development Organization (WDO).
The reports and indications presented at this year’s CSW65 highlighted some progress for women, but also reflected great concern due to some setbacks, especially as a result of the impact of the coronavirus pandemic. The two-week virtual gathering — held under the theme “Women’s full and effective participation and decision-making in public life, as well as the elimination of violence, for achieving gender equality and the empowerment of all women and girls” — ended with the adoption by UN member states of the “Agreed Conclusions.” These recognize the need to significantly accelerate the pace of progress to ensure women’s full participation and leadership at all levels of decision-making in the executive, legislative and judicial branches of government and in the public sector. They also recognized that temporary special measures, such as quotas and increased political will, are needed as an enabling pathway to this goal.
The coronavirus disease (COVID-19) remains a challenge for women — health-wise, economically and socially. The Agreed Conclusions acknowledge that the pandemic is deepening pre-existing inequalities that perpetuate multiple and intersecting forms of discrimination, as well as racism, stigmatization and xenophobia. The data shows that women have been mostly absent from COVID-19 government task forces around the world (they make up only 24 percent of the 225 task force members examined across 137 countries). Such disproportionate representation will hamper women’s recovery from the pandemic, thus prolonging their hardships, considering that COVID-19 has had a staggering impact on women — from their roles as front-line healthcare workers to the loss of jobs, particularly as the informal sector shrinks, and the alarming spike in domestic violence and the unpaid care burden, which threatens to push 47 million additional women into extreme poverty.
Meanwhile, the IPU-UN Women map of women in politics 2021, which provides global rankings of women in executive, government and parliamentary positions as of Jan. 1, shows all-time highs for the number of countries with female heads of state or heads of government (up to 22 countries from 20 last year, with Europe being the region with the most countries led by women) and the global share of women ministers, especially in Europe and the Americas. While women ministers continue to dominate the portfolios covering social, family and women’s affairs, there has been a slight increase in their share of traditionally male-led ministerial portfolios such as defense (up from 11.9 percent to 13.5 percent) and finance (from 10.1 percent to 11.5 percent), plus a significant increase in foreign affairs (from 16.8 percent to 26 percent).
However, despite the growing number of women at the highest levels of political power, widespread gender inequalities persist. Progression among women holding ministerial portfolios has slowed, with a small increase from 21.3 percent in 2020 to 21.9 percent in 2021; the number of countries with no women in government has increased from nine to 12; and only 25.5 percent of national parliamentarians are women, compared to 24.9 percent last year. The ranking of the regions in terms of the percentage of women in parliament is: The Americas (32.2 percent), Europe with the Nordic countries (30.5 percent), Europe without the Nordic countries (29.1 percent), Sub-Saharan Africa (25.1 percent), Asia (20.8 percent), the Middle East and North Africa (19.3 percent), and the Pacific (18 percent). The countries that have the highest percentage of women in parliament are Rwanda (61.3 percent), Cuba (53.4 percent) and the UAE (50 percent).
Although Saudi Arabia is among the countries that have no women in government, and the percentage of women in the Shoura Council remains at 20 percent, the Kingdom has made tremendous progress toward women’s empowerment, including making laws that eliminate discrimination against women, protect them from violence and support their full and effective participation in development at all levels. Saudi Arabia’s Vision 2030 includes the National Transformation Program, which aimed to increase the rate of female participation in the labor market to 25 percent in 2020. This target was exceeded, with the country achieving 31 percent by the end of last year, with Saudi women assuming many leadership positions in various fields.
Meanwhile, the OIC has also gained traction on the road to female empowerment. On March 24, the Ministerial Council of the OIC’s WDO adopted its internal rules and regulations, thus setting it up to start operating. Taking off during an exceptional year, with circumstances that will have a long-term impact, the WDO has its work cut out for it. In addition to the factors highlighted in the CSW and IPU reports, women in many of the 57 member countries of the OIC (currently only 15 of them are members of the WDO) are also severely affected by conflict, instability, underdevelopment, terrorism and extremism, which not only hamper their participation in public life but also threaten their lives.

Despite the growing number of women at the highest levels of political power, widespread gender inequalities persist.

Maha Akeel

Numbers and percentages do not give the full picture and they can be misleading. More important than the number of women in parliament or their percentage in government and the portfolios they hold is the role they actually play, the contributions they make and their engagement in decision-making. Political, cultural, social and legislative barriers continue to hinder women’s full and effective participation in the development of societies worldwide. More concrete measures need to be taken at all levels of government and society that will enable women to play a more active role in decision-making.

Maha Akeel is a Saudi writer based in Jeddah. Twitter: @MahaAkeel1
Disclaimer: Views expressed by writers in this section are their own and do not necessarily reflect Arab News’ point-of-view

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Saudi fund gives women travel expense increase for daily commute

Time: 05 April 2021

The program was also extended to two years from the original 12 months. (File/Shutterstock)

The Saudi Human Resources Development Fund (HADAF) raised the financial support offered by the “Wusool” program to SR1100 monthly ($293)
RIYADH: A fund that provides financial assistance for Saudi women to get to work has been extended.

The Saudi Human Resources Development Fund (HADAF) raised the financial support offered by the “Wusool” program to SR1100 monthly ($293) from SR800 for those earning SR6000 or less, Al Eqtisadiah newspaper reported. The grant covers up to 80 percent of commute costs.

It comes as the government ushers in a number of reforms aimed at boosting the number of women at work.
The program was also extended to two years from the original 12 months, the newspaper said.
Transport is provided through companies licensed by the Ministry of Transport to ensure the safety of users.
The program covers 13 regions across the Kingdom, consisting of Riyadh, Makkah, the Eastern Province, Al Madinah, Tabuk, Asir, Qassim, Hail, Jizan, the Northern Borders, Najran, Al-Jouf, and Al-Baha.

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Saudi crown prince announces Green Saudi Initiative, Green Middle East Initiative

Time: 27 March 2021

Saudi Arabia’s crown prince announced two new initiatives to tackle climate change on Saturday. (File/@Riyadh_Green)

The initiatives aim to clearly define a road map that will protect the planet
Prince Mohammed said that the Kingdom and the region face significant climate challenges such as desertification

JEDDAH: The Kingdom is opting for a more sustainable future with the launch of the Green Saudi and Green Middle East initiatives.

Announced by Crown Prince Mohammed bin Salman, the initiatives are set to apply a number of ambitious programs that will reduce carbon emissions by 60 percent in the region and plant 50 billion trees in the world’s biggest afforestation project.

The tree-planting project will be double the size of the Great Green Wall in the Sahel region, the second-biggest regional afforestation initiative.

Crown Prince Mohammed bin Salman said: “As a leading global oil producer, we are fully aware of our responsibility in advancing the fight against the climate crisis, and that just as we played a leading role in stabilizing energy markets during the oil and gas era, we will work to lead the coming green era.”

While economic and social development may be at the forefront of the agenda in Saudi Arabia, the Kingdom has been committed to applying new environmental policies, including the preservation of marine and desert habitats and greenifying its urban areas.

Many of the Kingdom’s programs are aiming to raise the value of natural resources to ensure economic and ecological sustainability while considering the environment.

The initiative will also work to increase the percentage of protected land to more than 30 percent, exceeding the global target at 17 percent per country. It will reduce carbon emissions by more than four percent of global contributions through renewable energy projects that will provide 50 percent of the Kingdom’s electricity production by 2030.

The initiative is expected to eliminate more than 130 million tons of carbon emissions by using clean hydrocarbon technologies.

HIGHLIGHT
The initiative is expected to eliminate more than 130 million tons of carbon emissions by using clean hydrocarbon technologies.

The crown prince said: “The share of clean energy production in the Middle East does not exceed seven percent today and technologies used in oil production are not efficient.

“The Kingdom of Saudi Arabia will work with these countries to transfer knowledge and share experiences which will contribute to reducing carbon emissions by more than 60 percent,” adding that the joint effort will achieve a reduction of more than 10 percent of global contributions.

The two initiatives come in support of the existing environmental efforts the Kingdom has supported in previous years as it continues to face its own challenges at home from desertification, low rainfall, and debilitating dust storms.

He also emphasized that the initiatives stem from the Kingdom’s leading role towards common international issues, and as a continuation of its efforts to protect the planet during its 2020 G20 presidency, which result in a special declaration on the environment, the adoption of the concept of a circular carbon economy, and the launch of two initiatives to reduce land degradation and protect coral reefs.

“This is just the beginning. The Kingdom, the region, and the world at large need to move forward at an accelerated pace in the fight against climate change.”

He added that the details of the Saudi Arabia Green Initiative will be announced in the coming months, and work will commence towards launching a regional gathering in the presence of the international partners of the Middle East Green Initiative in the second quarter of 2022.

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Who’s Who: Dr. Shuaa Al-Nifie, educational counselor at the Saudi Permanent Delegation to UNESCO

Time: 27 March 2021

Dr. Shuaa Al-Nifie

Dr. Shuaa Al-Nifie has been an educational counselor at the Saudi Permanent Delegation to UNESCO since March.
Starting in 2016, she served for four years as vice dean for the academic development deanship and for quality assurance and academic accreditation at Princess Nourah bint Abdulrahman University (PNU).
She was also a strategic planning consultant and an assistant professor of educational leadership at the department of educational planning and management at the university’s College of Education.
Al-Nifie received a bachelor’s degree in English literature from PNU in 2005. Three years later, she was awarded a master’s degree in the same field of study from the Riyadh-based Imam Mohammed bin Saud Islamic University. In 2012, Al-Nifie obtained a doctorate in educational leadership from Seattle University, US.
From 2005 to 2009, Al-Nifie served as an administrative coordinator and English teacher at the Asrary Montessori School, Riyadh. She administered and corrected TOEFL tests and managed the first trip for students at the school to visit oil company Saudi Aramco, in the Eastern Province.
For nearly a year and a half, she had the opportunity to work in collaboration with top executives at Seattle University. The experience enriched Al-Nifie’s organizational skills and student development background, especially with regard to quality assurance and strategic planning.
From 2012 to 2016, Al-Nifie was a faculty member at the College of Humanities and the institutional accreditation department at Prince Sultan University, where she also taught research writing to senior students.

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Saudi Arabia ‘keen to protect women’s rights and enhance their role in social development’

Time: 27 March 2021

Mona Saleh Al-Ghamdi. (SPA)

Mona Al-Ghamdi: “She is the fundamental core of the family and society, as well as a key member in achieving Saudi Vision 2030 that reinforced reforms in the status of women and their empowerment to easily perform their national duties”

NEW YORK: Saudi Arabia has affirmed its commitment to women’s rights and said that advancing their role locally, regionally and globally is a top priority for the Kingdom’s leaders.

Speaking at the closing statement during the 65th session of the Commission on the Status of Women (CSW) at the UN headquarters in New York, Mona Saleh Al-Ghamdi, a member of Saudi Arabia’s delegation, said that the Kingdom sought to enhance women’s roles in social development through empowering them to participate in decision-making processes in all government and private sectors socially, economically and politically.

In her opening statement, Al-Ghamdi thanked the officers of the 65th session and the delegations for their efforts to achieve consensus throughout the five-week negotiation period of the final document of the year. This focused on the full and effective participation of women, their decision-making in public life, the elimination of violence against them, and the achievement of gender equality and empowerment for women and girls.

Al-Ghamdi said that the Saudi delegation participated in the negotiations consistently and constructively. It was also keen to achieve consensus whenever possible and in a way that did not conflict with Islamic law, regulations and national principles.

She confirmed the delegation’s interest in coming up with a document that reinforced the progress of historical reforms the Kingdom continued to achieve under the leadership of King Salman and Crown Prince Mohammed bin Salman.

“The leadership considers women as active members in all areas of national development,” she said. “She is the fundamental core of the family and society, as well as a key member in achieving Saudi Vision 2030 that reinforced reforms in the status of women and their empowerment to easily perform their national duties.”

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New initiatives helping Saudi women achieve their true potential

11/03/21

The Diriyah Gate Development Authority is leading by example as it is focusing on an inclusive approach to give women equal opportunities to prove their mettle. (Photo/Supplied)

Kingdom’s private and public sectors investing heavily to boost women’s skills
JEDDAH: Saudi Arabia’s private and public sectors have been investing in training and mentoring programs to help boost women’s skills and careers. The idea of women’s empowerment has taken a center stage in most of the commercial and non-commercial entities in the Kingdom.

Past debates about whether women should join the workforce are over. The future is now.
Efforts are underway to support and empower female workers, so they can realize their true potential through training, reskilling and upskilling initiatives. According to the Cambridge dictionary, the term “upskilling” refers to the process of learning new skills or teaching workers new skills while “reskilling” is the process of learning new skills so workers can do a different job or instruct others on how to do a different job.

Saudi Arabia’s strong approach to women’s inclusivity in the workforce has provided many with the means to grow professionally in the private and government sectors. The new focus is on hiring those who fit the job description and can add to their skills. It is a critical strategy in the Kingdom’s ever-changing and growing employment landscape.
“I’ve always run initiatives to empower women whether that was in previous jobs or here in Saudi Arabia,” Danielle Atkins, the CMO at the Diriyah Gate Development Authority, told Arab News.

Several initiatives continue to help Saudi female workers rise to prominence.

“My team’s success is a direct reflection on my own success. For me to come to Saudi and inspire a new generation of female leaders — that’s my benchmark of success,” Atkins said.
The Kingdom is determined to groom its female leaders while bringing out the passion, energy and enthusiasm of its workers. Atkins said DGDA is on a similar mission.
One of her protégées went on to become the company’s community management associate director. Ahlam Al-Thunayan, a native of Diriyah, is working within DGDA’s Community Engagement Department and is proud to be part of an all-female staff.

I’ve always run initiatives to empower women whether that was in previous jobs or here in Saudi Arabia.

Danielle Atkins, CMO at the Diriyah Gate Development Authority

“Each team member is strong and opinionated, and they are hard workers even though most are fresh graduates,” Al-Thunayan told Arab News.
DGDA has made strides in fields such as hospitality, culture and heritage, and tourism. Al-Thunayan noted that the firm focuses on each new employee’s skill set, and places them in the department best suited for them. The ongoing practice of reskilling increases growth opportunities, boosts performance, and helps the company stay competitive.
More than 40 percent of Saudi government workers are female as DGDA is playing a key role in employing women. Over half of the marketing team consists of women as the firm is also creating even more new roles within its establishment for female workers. Those who show potential and work at a high pace are selected for leadership development programs that help further their careers while also putting a focus on moving employees from one department to the next to upskill their staff.
Atkins’ advice for trainees and young graduates still new to the workforce is to do something they are passionate about.

Each team member is strong and opinionated, and they are hard workers even though most are fresh graduates.

Ahlam Al-Thunayan

“At the end of the day, you’ll excel if you are passionate,” she said. “When you are young and have not had a lot of experience in the workplace, having the opportunity to work in different departments under different leadership is a really good way to develop your skills. It also helps you understand where is the best place to grow and develop going forward.”
Reskilling and upskilling initiatives continue to help female workers rise to prominence.
Thekra Althaalabi started off as a warehouse employee at Al-Nahdi Medical Co. where she was responsible for performing an array of duties. After eight years with the company, she is now a warehouse shift and supply chain manager leading an all-female team.
“Just like everyone, I started at the very bottom,” Althaalabi told Arab News.
“Throughout my time working here, the company ensured that I received different types of training in processing incoming stock, time management, documentation and inventory workshops. The training has benefited me greatly.”
Starting off with nine female employees in 2012, the medical distribution division at the warehouse has since increased 80 women in different divisions across the supply chain. Althaalabi said employees were encouraged to take part in the different training programs that were available. Many have been able to put their training into practice and rise in ranks.
“The common feeling is that we, as female employees, have grown more confident in our jobs,” she said. “We are empowered, we have developed our skills within our area of expertise and we are improving employee capabilities.”

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Saudi fashions ‘tell the world a story’

28/02/21

Those who watched the Saudi Cup horse race coverage would have noticed that many racegoers, including foreigners living in the Kingdom, donned eye-catching pieces from the Kingdom’s regions. (Supplied)

Eye-catching traditional pieces that women wear on key occasions highlight the Kingdom’s diverse heritage
MAKKAH: With Saudi Arabia’s diverse and colorful cultural traditions, fashion serves as a medium where foreigners and citizens can meet.
Fashion has always been an important part of how people define themselves and others, and Saudi Arabia’s traditional clothing is no different.
Those who watched the Saudi Cup horse race coverage would have noticed that many racegoers, including foreigners living in the Kingdom, donned eye-catching pieces from the Kingdom’s regions, while others made sure they showed off traditional fashion items.

For almost 12 years, Brandi Janow has made Saudi Arabia her home. Janow, who calls herself an “American Saudi,” caught the eye of photographers at the Saudi Cup with her striking red hair and gold coin headpiece while wearing a farwa (heavy overcoat) featuring a Sadu piece, or traditional embroidery of the region, on her coat lapels.
Janow told Arab News that she felt welcome and comfortable since moving to the Kingdom, and dressed according to the traditions of the land.
“The fashion scene was remarkable at the Saudi Cup. I am going to dub it the ‘Met Gala’ of Saudi Arabia in future. Saudi Arabia has such an old fashion heritage, so it was wonderful to be able to take a trip through history and to tell the world a story,” she said.

Saudi Arabia has changed immensely since 2009, and that is something I have appreciated witnessing.

Brandi Janow

“As a history lover, this is probably one of the best places that I can be to see so many remarkable sights with my own eyes,” she added.
Celebrating Saudi Arabia’s heritage, fashionable guests appeared in pieces that highlighted the Kingdom’s diverse heritage, including intricately embroidered daglahs for men and the heavily embellished zaboon worn by the women of Hijaz.
Janow calls Saudi Arabia her home and is “happy my journey brought me here.”

HIGHLIGHTS
• For almost 12 years, Brandi Janow has made Saudi Arabia her home. Janow, who calls herself an ‘American Saudi,’ caught the eye of photographers at the Saudi Cup with her striking red hair and gold coin headpiece while wearing a farwa (heavy overcoat) featuring a Sadu piece, or traditional embroidery of the region, on her coat lapels.

• Janow told Arab News that she felt welcome and comfortable since moving to the Kingdom, and dressed according to the traditions of the land. She calls Saudi Arabia her home and is ‘happy my journey brought me here.’

The private sector worker is also the program director for art, culture, media and entertainment at the American Chamber of Commerce in the Kingdom and also manages Smuug, a small business where she designs and sells products based on her illustrations.

“Before I came to Saudi Arabia I had never traveled outside North America, so I was quite excited to see a new place. I cannot say that I ever experienced culture shock, but I was in awe of how different the country was from my own. It is really beautiful how big the world is, and how different (and the same) we all are,” she said.
“Saudi Arabia has changed immensely since 2009, and that is something I have appreciated witnessing. I really think that humanity cannot prosper without change, growth and evolution.
“This is the natural way of life. As someone who works in the creative industry, it has been such a pleasure to watch the blossoming of talent,” said Janow.

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