Saudi Arabia’s Princess Reema emphasises the importance of slow fashion

21/06/2021

As this year’s Fashion Futures Live theme focused on the ‘Future of fashion directed towards sustainability, diversity and innovation’, HRH Princess Reema Bint Bandar of Saudi Arabia spoke on Thursday evening to a virtual audience about the importance of slow fashion.

As a large environmental footprint seems to be growing by the year, Princess Reema, the Kingdom of Saudi Arabia’s Ambassador to the United States of America,  highlighted a slew of aspects that needed to be targeted n the fashion industry in the region, especially reducing consumption for a cleaner, more comfortable work system in order to benefit society including the creatives at large.

During the virtual Discussion Princess Reema said, “One of the things that really breaks my heart is when I see people operate in isolation. When we collaborate we have a collective good and we can pay it forward and we can learn from each other.”


Being the Kingdom’s first-ever flagship fashion event dedicated to the creation of a fashion ecosystem in the Kingdom of Saudi Arabia, the virtual platform offers an engaging conference broadcasted live from Riyadh.

Susan Rockefeller, Artist, Activist & Founder of Musings Magazine, highlighted how only nine per cent of the plastic production is recycled globally, even though it continues to be manufactured around the world. She noted there must be a greater need for companies to provide environmentally friendly options in the near future to reduce the unnecessary production strain in the fashion industry.

The other prestigious names of experts that provided practical solutions during the event included Rebecca Minkoff, President and Trustee of Oceana, a non-profit organization for the protection of marine life and Her Highness Princess Noura bint Faisal Al Saud.

In case you missed the event, you can watch the below:

This article was first published in Emirates Woman

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Fashion Futures Live: Saudi Arabia’s Princess Reema bint Bandar Al Saud Stresses The Importance of Slow Fashion In The Industry

Time: 18 June 2021

BY Khulood Ahmed

“One of the things that really breaks my heart is when I see people operate in isolation. When we collaborate we have collective good, and we can pay it forward and we can learn from each other…”

HRH Princess Reema Bint Bandar, Saudi Arabia’s ambassador in the United States, spoke on Thursday evening to an audience of virtual guests at Fashion Futures Live, touching on important topics surrounding this year’s theme: Future of Fashion Directed Towards Sustainability, Diversity and Innovation.

The virtual forum hosted some of the most inspiring experts from all over the world, along with a number of influential leaders, who spoke about the topic of sustainability, presenting their experiences and practical solutions to reduce pollution within the industry – including the likes of designer Rebecca Minkoff and Susan Rockefeller, President and Trustee of Oceana, a non-profit organization for the protection of marine life.

Princess Reema noted that it is indeed the time for creativity in Saudi Arabia. She stressed the need for slow fashion and the importance of reducing consumption for a cleaner, more comfortable work system – which would benefit creatives, workers and the environment in the long run.

“One of the things that really breaks my heart is when I see people operate in isolation. When we collaborate we have collective good, and we can pay it forward and we can learn from each other…” she said.

Susan Rockefeller stressed that the plastic recycled is only 9% of plastic production globally, yet plastic continues to be manufactured around the world. She called on the major companies to start providing environmentally friendly options and packaging and manufacturing their products in an ecofriendly manner.

Watch Fashion Futures Live here.

This article was first published in Harpers Bazaar Arabia

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