Rania Biltagi, head of communication and partnerships at the King Abdul Aziz Center for World Culture

05/10/20

Rania Biltagi

Rania Biltagi is the head of communication and partnerships at the King Abdul Aziz Center for World Culture (Ithra).
Biltagi has over two decades of experience in corporate communications and marketing. Over the span of Biltagi’s career with Saudi Aramco, she has held multiple positions from heading corporate brand management and advertising to initiating and leading the development of Aramco’s corporate brand strategy and brand refresh that was launched in 2015.
In her tenure at Ithra, Biltagi has overseen communications for several key initiatives that include the royal inauguration of Ithra in 2018, the 29th Arab League Summit, the Tanween Creativity Season, the Eastern Province Season (2019), the 5th Saudi Film Festival and the FIKR17 conference.
Prior to her work with Ithra, Biltagi spent 17 years working in Aramco’s public relations department. Her titles during that time included brand strategist, project manager, art director and brand manager.
In honor of this year’s Saudi National Day, Biltagi also asked Saudi youth to consider what being Saudi meant to them, and spoke about how Ithra’s multicultural outlook could help Saudi youth work out what their identities meant to them.
“Our mandate involves igniting cultural curiosity, exploring knowledge and inspiring creativity, and it’s a task we don’t take lightly. ‘Saudi at heart, multicultural by nature’ has been our motto from the start, and the manifestation of this ideal means we’re continually looking inward even as we look outwards,” she said.
Biltagi holds a BA in communications studies from St. Edward’s University in Austin, Texas, and an MA in marketing communications from the University of Westminster.

This article was first published in Arab News

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