KSrelief Distributes Food Baskets in Pakistan

Time: 30 November 2020

SINDH, PAKISTAN: Yesterday, King Salman Humanitarian Aid and Relief Centre (KSrelief) distributed 80.8 tons of food baskets to 4,536 flood-affected people in the Tharparkar and Badin districts of Pakistan’s Sindh province.  

The aid was part of a larger KSrelief project to distribute 7,000 food baskets (287 tons) for families in need in the Sindh region. The project will provide nutritional support to a total of 42,000 beneficiaries. 

This article was first published in KSRelief official website

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Prominent communications executive hails Saudi Arabia’s ‘admirable’ Hajj and G20 amid COVID-19

Time: 01 November 2020


LONDON: According to one of the UK’s most prominent communications executives, Muddassar Ahmed, Saudi Arabia has “not only done an admirable job but has set a precedent for other nations to follow” with regard to its handling of Hajj amid the coronavirus disease (COVID-19) pandemic.

“The Kingdom’s decision to suspend the Hajj pilgrimage during the pandemic was a brave one, all the more so because it is a religious occasion that hundreds of thousands of people spend their lives preparing for,” Ahmed, the founder of Unitas Communications, told Arab News.

“To tell people making a once-in-a-lifetime journey that their plans must be put on hold cannot have been easy. But it was without a doubt the right thing to do. In our religion, the protection and preservation of life are of paramount value,” he added.

Ahmed, one of the UK’s top 1000 most influential people, also praised the Kingdom’s handling of the G20 summit last month after deciding to go fully virtual, calling it “absolutely the correct course of action.”

“In both instances, Saudi Arabia has set a precedent for other countries to follow. We can contrast its proactive, forward-thinking and compassionate approach, as well as its own COVID-19 statistics, with other countries’ track records,” he said.

Countering extremism as a British Muslim

Ahmed is not only known for his role as a communications expert, but also as a leading figure in the Muslim community in the UK, countering hate speech and the rise of extremism as an advisor to the British government on anti-Muslim hatred.

“As a born-and-bred British Muslim, this is not just important to me on a policy level but on a deeply personal level. I have dedicated my life to improving relationships between Muslim and other communities and I believe that, through Unitas and other projects I have dedicated myself to, we have made tremendous progress in improving the image and position of Muslims in Britain and the West,” Ahmed, who was named one of the 500 Most Influential Muslims worldwide three times, said.

Before founding Unitas, Ahmed was an activist campaigning against the Iraq war and founder/host of East London’s Radio Ramadan shows.

“I soon realized that adversarial campaigning only went so far. I was concerned by the growing divide between Muslims and wider society, between the Islamic world and the West, and I wanted — I needed — to help heal these divides, to bridge these allegedly irreconcilable narratives,” he explained.

Soon after, he teamed up with fellow East Londoner and childhood classmate Shiraz Ahmad to give birth to the world’s first public relations agency dedicated to bridging the gap between the Islamic and Western worlds: Unitas Communications.

One of the group’s first clients was the National Health Service, which needed to access hard-to-reach minority communities in East London.

It was not long before their work earned the attention of people invested in efforts to do the same. A few years after the start of the Iraq War and after the 7/7 2005 London terrorist attacks, community cohesion in the UK was at an all-time low.

The UN’s Alliance of Civilizations then reached out to Unitas to “see minority and Muslim communities have the training and develop the skills necessary to engage effectively and constructively in wider British society.”

Ahmed and Unitas’s work is not restricted to the UK alone, with the group and its founder earning praise and recognition from former US Secretary of State Hillary Clinton and by the City of New York.

Brexit and what is to come

While many businesses have been critical of Brexit and its potential consequences, Ahmed looks to the bright side of matters and instead calls it “an opportunity for Britain to reset its narrative on the world stage.”

“I have every confidence in the ability of the British nation to reinvent itself,” he added, explaining that “Unitas operations extend across continents in order to connect people, cultures and ideas and to make communicating effective and impactful.”

With regard to what the future holds for Unitas in such uncertain times, Ahmed remains optimistic.

“The future will see Unitas continuing to work with leading international brands and expanding its presence across Europe and the Middle East and deeper into Southeast Asia. But I should also say that a major priority for us has always been the US. We’ve had major American clients, like the National Football League and the US State Department,” he said.

“We will continue to choose clients who contribute to making the world a more understanding place, and we will engage those relationships to improve the world, to leave things better off than where they were when we started.

Because this work isn’t just a business to me or my team. It’s a moral calling.”

This article was first published in Arab News

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KSrelief’s MASAM Teams Continue to Deactivate Explosive Devices in Yemen

Time: 15 October 2020

RIYADH, SAUDI ARABIA: During the first week of October 2020, MASAM project teams from King Salman Humanitarian Aid and Relief Centre (KSrelief) deactivated a total of 1,857 explosive devices, including one antipersonnel mine, 417 anti-vehicle mines, and 1,439 pieces of unexploded ordnance. Since the project began in June 2018, MASAM teams have deactivated a total of 191,045 Houthi militia-planted devices.

Militia groups have deployed more than a million explosive devices in populated areas throughout Yemen during the ongoing conflict there. These devices have killed and wounded many innocent civilians and remain a serious threat to the safety and security of Yemen.

This article was first published in KSRelief official website

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Saudi Arabia Sends Third Airlift Plane to Help Beirut Port Explosion Victims

Time: 12 August 2020

RIYADH, SAUDI ARABIA: On 4 August 2020, a huge explosion occurred in the port of Beirut, Lebanon, causing many casualties and injuries as well as heavy losses to property and the infrastructure. The leadership of the Kingdom of Saudi Arabia immediately directed the King Salman Humanitarian Aid and Relief Centre (KSrelief) to send Saudi airlift (air bridge) planes to Lebanon to deliver humanitarian and relief assistance to the victims of the explosion.

Immediately following the deadly blast, KSrelief also rushed to support Lebanese medical teams on the ground to help victims via several humanitarian partner associations and ambulance teams funded by the center and already operating in Lebanon.

Two hundred tons of aid have already been provided by the Saudi airlift. On 7 August, 2020, the first two planes arrived in Beirut-Rafic Hariri International Airport, and a third plane landed on 8 August; the two shipments have provided a total of 200 tons of aid, including ventilators, intensive care patient monitors, electronic infusion pumps, first aid supplies, medicines, antibiotics and painkillers, disinfectants and sterilizers, masks and protection materials, IV fluids, and other multiple medical supplies. Aid also included shelter support comprising tents, blankets, and rugs. Food, cookware and other supplies were also included in the airlift. A specialized KSrelief team accompanied the shipments to follow up and supervise the distribution operations.

Dr. Abdullah Al Rabeeah, Advisor to the Royal Court and Supervisor General of KSrelief, said in a recent press statement that the relief air bridge is being provided thanks to a directive from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, who instructed KSrelief to deliver urgent medical and humanitarian assistance to alleviate the suffering of the Lebanese people.  He added that the directive embodies the Kingdom’s strong commitment to helping people in need around the world by providing impartial aid across all humanitarian sectors.

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