Shelter aid provided to Sudan flood victims

19/12/20

The project will involve the distribution of 18,088 winter bags containing jackets, sweaters, and hats, in addition to 36,176 blankets and other aid to cover families’ needs during winter
KHARTOUM: The King Salman Humanitarian Aid and Relief Center (KSrelief) has been distributing shelter aid to those affected by flooding in Meroe, Sudan.
The aid package includes 136 tents, 883 blankets, and 272 rugs aimed at benefiting 3,750 people.
Separately, KSrelief launched a winter clothing project in Lebanon to support Lebanese, Syrian, and Palestinian families.
The launch ceremony was attended by Saud Al-Enezi, adviser at the Saudi Embassy in Lebanon, Fahad Al-Qannas, director of KSrelief’s office in Beirut, and local officials.
The project will involve the distribution of 18,088 winter bags containing jackets, sweaters, and hats, in addition to 36,176 blankets and other aid to cover families’ needs during winter.

This article was first published in Arab News

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KSRelief responds to appeal to help conjoined Yemeni twins

19/12/20

A nurse attends to newly born conjoined twins in an incubator at the child intensive care unit of Al-Sabeen hospital in Sanaa, Yemen Dec. 18, 2020. (Reuters)

The urgent humanitarian appeal launched by Al-Sabeen Hospital in Sanaa
KSRelief will examine options of performing separation surgery
RIYADH: The King Salman Humanitarian Aid and Relief Center said on Friday that will study the condition of newly-born conjoined twins in Yemen.
The announcement was made in response to the urgent humanitarian appeal launched by Al-Sabeen Hospital in Sanaa regarding the difficult health conditions of the twins, the center said on Twitter.
The Saudi-based humanitarian agency said it would examine their case with consultants specialized in such cases in the Kingdom and the extent of which they could possibly provide treatment for them and the options of performing separation surgery.

https://twitter.com/KSRelief_EN/status/1339980132543574017/photo/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1339980132543574017%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.arabnews.com%2Fnode%2F1779441%2Fsaudi-arabia
“This response comes as an extension of the humanitarian and pioneering role of the Kingdom of Saudi Arabia and the great efforts it has made to alleviate the suffering of the brotherly Yemeni people in all its governorates and regions without exception,” a statement on Saudi Press Agency said.

This article was first published in Arab News

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Dr. Al Rabeeah Meets Afghanistan’s KSA Ambassador

Time: 02 December 2020

RIYADH, SAUDI ARABIA: The Supervisor General of King Salman Humanitarian Aid and Relief Centre (KSrelief), Dr. Abdullah Al Rabeeah, met today with Afghanistan’s Ambassador to Saudi Arabia, Mr. Ahmed Javed Mujadidi, at KSrelief’s headquarters in Riyadh.

During the meeting, the two officials discussed matters of common interest related to relief and humanitarian work, particularly as this work relates to Saudi Arabia’s assistance to Afghanistan.

The Afghan ambassador expressed his appreciation for the center’s distinguished humanitarian role in providing vital assistance to help the Afghan people.

This article was first published in KSRelief official website

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KSrelief’s MASAM Teams Continue to Deactivate Explosive Devices in Yemen

Time: 01 December 2020

RIYADH, SAUDI ARABIA: During the third week of November 2020, MASAM project teams from King Salman Humanitarian Aid and Relief Centre (KSrelief) deactivated a total of 2,018 explosive devices, including 38 antipersonnel mines, 393 anti-vehicle mines, 18 improvised explosive devices and 1,569 pieces of unexploded ordnance. Since the project began in June 2018, MASAM teams have deactivated a total of 200,000 Houthi militia-planted devices.

Militia groups have deployed more than a million explosive devices in populated areas throughout Yemen during the ongoing conflict there. These devices have killed and wounded many innocent civilians, and remain a serious threat to the safety and security of Yemen.

This article was first published in KSRelief official website

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KSrelief Distributes Food Baskets in Pakistan

Time: 30 November 2020

SINDH, PAKISTAN: Yesterday, King Salman Humanitarian Aid and Relief Centre (KSrelief) distributed 80.8 tons of food baskets to 4,536 flood-affected people in the Tharparkar and Badin districts of Pakistan’s Sindh province.  

The aid was part of a larger KSrelief project to distribute 7,000 food baskets (287 tons) for families in need in the Sindh region. The project will provide nutritional support to a total of 42,000 beneficiaries. 

This article was first published in KSRelief official website

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Prominent communications executive hails Saudi Arabia’s ‘admirable’ Hajj and G20 amid COVID-19

Time: 01 November 2020

TAREK ALI AHMAD

LONDON: According to one of the UK’s most prominent communications executives, Muddassar Ahmed, Saudi Arabia has “not only done an admirable job but has set a precedent for other nations to follow” with regard to its handling of Hajj amid the coronavirus disease (COVID-19) pandemic.

“The Kingdom’s decision to suspend the Hajj pilgrimage during the pandemic was a brave one, all the more so because it is a religious occasion that hundreds of thousands of people spend their lives preparing for,” Ahmed, the founder of Unitas Communications, told Arab News.

“To tell people making a once-in-a-lifetime journey that their plans must be put on hold cannot have been easy. But it was without a doubt the right thing to do. In our religion, the protection and preservation of life are of paramount value,” he added.

Ahmed, one of the UK’s top 1000 most influential people, also praised the Kingdom’s handling of the G20 summit last month after deciding to go fully virtual, calling it “absolutely the correct course of action.”

“In both instances, Saudi Arabia has set a precedent for other countries to follow. We can contrast its proactive, forward-thinking and compassionate approach, as well as its own COVID-19 statistics, with other countries’ track records,” he said.

Countering extremism as a British Muslim

Ahmed is not only known for his role as a communications expert, but also as a leading figure in the Muslim community in the UK, countering hate speech and the rise of extremism as an advisor to the British government on anti-Muslim hatred.

“As a born-and-bred British Muslim, this is not just important to me on a policy level but on a deeply personal level. I have dedicated my life to improving relationships between Muslim and other communities and I believe that, through Unitas and other projects I have dedicated myself to, we have made tremendous progress in improving the image and position of Muslims in Britain and the West,” Ahmed, who was named one of the 500 Most Influential Muslims worldwide three times, said.

Before founding Unitas, Ahmed was an activist campaigning against the Iraq war and founder/host of East London’s Radio Ramadan shows.

“I soon realized that adversarial campaigning only went so far. I was concerned by the growing divide between Muslims and wider society, between the Islamic world and the West, and I wanted — I needed — to help heal these divides, to bridge these allegedly irreconcilable narratives,” he explained.

Soon after, he teamed up with fellow East Londoner and childhood classmate Shiraz Ahmad to give birth to the world’s first public relations agency dedicated to bridging the gap between the Islamic and Western worlds: Unitas Communications.

One of the group’s first clients was the National Health Service, which needed to access hard-to-reach minority communities in East London.

It was not long before their work earned the attention of people invested in efforts to do the same. A few years after the start of the Iraq War and after the 7/7 2005 London terrorist attacks, community cohesion in the UK was at an all-time low.

The UN’s Alliance of Civilizations then reached out to Unitas to “see minority and Muslim communities have the training and develop the skills necessary to engage effectively and constructively in wider British society.”

Ahmed and Unitas’s work is not restricted to the UK alone, with the group and its founder earning praise and recognition from former US Secretary of State Hillary Clinton and by the City of New York.

Brexit and what is to come

While many businesses have been critical of Brexit and its potential consequences, Ahmed looks to the bright side of matters and instead calls it “an opportunity for Britain to reset its narrative on the world stage.”

“I have every confidence in the ability of the British nation to reinvent itself,” he added, explaining that “Unitas operations extend across continents in order to connect people, cultures and ideas and to make communicating effective and impactful.”

With regard to what the future holds for Unitas in such uncertain times, Ahmed remains optimistic.

“The future will see Unitas continuing to work with leading international brands and expanding its presence across Europe and the Middle East and deeper into Southeast Asia. But I should also say that a major priority for us has always been the US. We’ve had major American clients, like the National Football League and the US State Department,” he said.

“We will continue to choose clients who contribute to making the world a more understanding place, and we will engage those relationships to improve the world, to leave things better off than where they were when we started.

Because this work isn’t just a business to me or my team. It’s a moral calling.”

This article was first published in Arab News

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